As I ponder upon the takeaway determinants for my upcoming research at the Northern Voice conference, I find myself thinking of additional behavioural and organisational cultural shifts resulting from corporate blogging. One of the hypothesis that came to mind is a follow up to Colombo and DelMastro's 2002 study on Determinants of Organizational Change and Structural Inertia: Technological and Organizational Factors and see if our bloggers at the conference have experience a shift, thrust or even a breakdown of their own structural inertia. Following O'Reilly and Caldwell (1991)* six tactics to change, my question to you would be Is your blogging at home and/or at work perceived as a means to one, some, or all of the following: (1) educate and communicate, (2) participate, (3) facilitate and support, (4) negotiate, (5) manipulate or coopt, or (6) coerce?
You tell me... I have a couple more questions that I've outlined already but you just have to see me at the conference so we could have a chat.
*O'Reilly, C. & Caldwell, D. (1991). People and Organizational Culture: A Profile Comparison Approach to Assessing Person-Organization Fit. Academy of Management Journal, 34(3) 487-516.
